Jeannie Penner-More
Extensive Marketing Plan
Immediate Action for Listing:
1. Execute Listing Paperwork with Seller’s and Agent Signatures
2. Submit Paperwork to Listing Coordinator
3. Preview home with Professional Stager (if applicable)
4. Schedule Photographer
5. Schedule Professional Floor Plan design
6. Schedule Appraiser (if applicable)
7. Schedule Group Price Opinion (if applicable)
8. Lockbox up
9. Bring shoe protectors and flyer box to property
10. Order sign up
11. Order Website Rider for Sign
12. Order Reports i.e. Natural Hazard Disclosure, Termite Report, Property Profile & Title Report
13. Customize marketing flyer or property brochure.
14. Input listing on Multiple Listing Services
15. Upload a minimum of 20 photos
16. Create Virtual Tour
17. Create a Website for Property
18. Schedule Broker’s Open & Open House
19. Catered lunch for 1st brokers open
20. Coordinate all Marketing (See Below)
Internet Marketing:
1. Realtor.com (84% of home buyers search here)
2. Multiple Listing Services (all Southern CA agents have access to this site)
3. ScottAnastasiRealty.com (Nationwide Company)
4. Jeannieshomes.com
5. Onlinehomeservices.com
6. Google Base
7. Trulia.com
8. Ooodle.com
9. Yahoo Real Estate
10. Msnbc.com
11. CNNmoney.com
12. boston.com
13. OpenHouse.com
14. Zillow.com
15. FrontDoor.com
16. International Herald Tribune
17. NewYorkTimes.com
18. Homescape
19. Vast
20. Homegain
21. HomeScout
22. HomePages
23. CLR Search
24. bargain.com
25. local.com
26. Craigslist.com
27. E-Flyers
28. Email blast to agents
29. RealEstateJournal.com (Wall Street Journal website)
30. Homesandland.com
31. Personalized website exclusively for your home.
Publications (Rotate Weekly & Biweekly if applicable)
1. La Times
2. Daily Breeze
3. Beach Reporter
4. Easy Reader South Bay Life
5. Homes and Land
6. Distinctive Homes
Live Interaction:
1. Announcement at Scott Anastasi Realty Office Meeting
2. Broker’s Open (South Bay agents preview property)
3. Open House (Open to the public & potential buyer’s)
4. Private Showings
5. Agent Previews
6. Constant Communication with all prospects
Throughout the Listings:
1. Weekly or Bi-weekly Market Updates
2. Weekly updates on showings, hits on websites and all interested parties.
3. Weekly updates for online marketing
4. Daily follow up with all agents and potential buyers.
5. Detailed communication log of all conversations pertaining to property
6. Replenish flyers when necessary
7. Track realtor.com hits
8. Track all showings through supra lockbox online
9. Track all active comparable properties in your area.
10. Organized online file as well as hardcopy with all disclosures and reports
11. Hired Transaction Coordinator
12. Prepare property for private showings.